Marketing, BBA

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Admission to the Marketing, BBA program is separate from Admissions to Kennesaw State University. Students must meet the program requirements outlined below to pursue this degree program. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully:

• Complete BUSA 2150: Professionalism I: Clarifying My Major and Career  

• Meet Coles College Sophomore GPA Requirement,

• Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

Not all programs are available to residents in all states. Please check the institution's State Authorization and Professional Licensure website(s) to ensure you reside in an authorized state.

Southern Association of Colleges and Schools Commission on Colleges