Bachelor of Business Administration with a major in Marketing
Marketing is concerned with the development, delivery, promotion, and exchange of a company's goods and services. As a result, marketing is the pivotal function within the firm that generates income for the business and delivers a standard of living.
The term "marketing" in a broad sense includes individuals' or organizations' activities which encourage and facilitate exchanges of values. This includes many non-promotional activities such as research, physical distribution, and pricing as applied to goods and services, in both profit and nonprofit contexts.
Career opportunities include such diverse areas as retail store management, industrial selling, marketing research, advertising, and others. Various courses offer students the opportunity to learn to assess competitive markets, manage and control merchandise, design and deliver effective sales presentations and manage a sales force. Other courses offer practical insights into the workings of the direct mail industry, advertising, and public relations.